A Year in Review – Pure Goat Soapworks 2017

Now that we are about a month into the new year, I thought I would take the time to highlight some of the fun we had serving you this year. We love being a part of your life, and wanted to summarize the ways we had the privilege to do serve you in 2017.

  1. We launched two new products: Ultimate Bath Bombs (painted with Mica!) and Blossom – Alluring Lilac Goat Milk Soap, and we also introduced our Mini Hand + Heel Butters for an on-the-go or try-me size.

 

  1. We met you at 44 events – WOW! We enjoyed seeing you at the Holland Farmers Market, Kalamazoo Farmers Market Night Market, St. Joseph Lions Club Craft Show, St. Joseph Bluff Artisan Faire, St. Joseph Inn at Harbor Shores Holiday Bazaar, South Haven Mitten Made Makers Market, and Christmas at Wings!  That’s a lot of setting up – but we are THRILLED to be there for you!

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  1. We added 8 new Retail Partners!  From Lucky’s Market in Traverse City and Ann Arbor, Michigan, to Adelaide’s Boutique in Houston, Texas, and two local lavender farms, you can find Pure Goat Soapworks products all over the US!  Check out our Where to Buy page on the website for details!
  2. We connected with you through Instagram, Facebook, and our Newsletter (subscribe for special offers!).
  3. We launched our first ever Christmas Bonus Time giving you the chance to get three full-sized bonus gifts with purchase! Look for this again next year during the Black Friday/Cyber Monday weekend.  (Sign up for our Newsletter mentioned above to be sure you’re included this year!)
  4. We added our first part-time market helper, our daughter Lidiya Hasse to help out during busy events. Look for her to be running a few market days this summer!23915685_130641357622126_576875671152452587_n

Whew! That’s even more than I thought it would be. Funny how you don’t really know what you’ve done until you take a moment to sit down and write it all out.

I hope you enjoyed being our customer in 2017 as much as we have enjoyed serving you. We look forward to serving you even better in 2018.

Question: Have you taken a look at what you did last year? We’d love to know a bit about the great things you did in 2017. I’m sure there will be room for you to pat yourself on the back a bit. Take the time to do it, you deserve it.

Thanks for reading, and do leave a comment and share.

 

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Welcome to Our Newest Retail Partners!

We are thrilled to announce that Pure Goat Soapworks has teamed up with a few new retail partners this spring, and we would love to introduce you to them!

Adelaide’s Boutique is a lovely, upscale, independent boutique located in Houston, Texas.  They specialize in finding unique, high-quality items, and have a flair for fashion.  I love their Instagram feed, and the emphasis they place on stocking their boutique with brands that give back!

We are also lucky enough to partner with Lucky’s Market!  Lucky’s Market “Organic for the 99%” is a fun, healthy chain of stores stocked with fresh and organic produce, and unique, locally made products.  You can find our products in their Ann Arbor and Traverse City, Michigan locations, as well as in their Longmont, Colorado, and (coming soon!) Billings, Montana stores.

 

 

Handcrafted Soap & Cosmetic Guild #HSCG2016 Conference in Tampa

The weather was delightfully muggy and the company was world class.  Thankfully the A/C chilled our conference rooms and there was an enormous super-pool for cooling off outdoors.  I spent from May 14 – May 22 in sunny Tampa preparing for and working as a ground crew member for the Handcrafted Soap & Cosmetic Guild 2016 Annual Conference in Tampa, FL.  The three-day conference is the largest gathering of soap-making professionals in the world.  I was thrilled to not only attend, but to work behind the scenes to help orchestrate this jam-packed event.

What is the Handcrafted Soap & Cosmetic Guild, you ask?  The HSCG is an international trade association for people in the handcrafted soap and cosmetic industry.  Probably the most important benefit of my membership is that it allows me to purchase both general liability and product liability insurance for my business and products.  It is an abundant resource for information on soap and cosmetic making, and business practices through both their (members-only) How-to Library and Facebook page.  The HSCG also works to protect the interests of small business owners by ensuring that our legislators in Washington consider the impact that proposed legislation has on us, and makes suggestions to change problematic or overly burdensome laws.

RegistrationThe HSCG Conference was sold out this year, boasting 502 attendees and was held at the beautiful Saddlebrook Resort.  The schedule was overwhelming – breakfast at 7 am, seminars until 6pm, and networking parties put on by our sponsors and vendors until 10pm.

As crew members, we often needed to be on-site to work by 6:30am.  I had no idea how much physical work goes in to making the conference what it is – from stuffing the swag bags and wrapping gifts, assisting vendors, selling raffle tickets, and setting up for our speakers, to making sure attendees were well taken care of.  As staff, we wore headsets to communicate which was sometimes a little humorous.  (Or ear-shattering, if multiple people tried talking at once and the headset emitted a loud shriek.)

The seminars ranged the spectrum from product formulation for serums and shaving soap, to website optimization (SEO) and product pricing, along with inspiring success stories.  One of my favorites was Charlene Simon of Bathhouse Soapery who encouraged us to throw out our doubts and be determined to make our business a success (all while wearing 80’s workout attire as a tribute to the 80’s party later on that evening).

Some of the best take-aways from the conference come conversations with other attendees, and in forming friendships with other business owners.  Over the past year I’ve enjoyed a friendship with the roommate I met at the 2015 Conference, and can’t wait to grow friendships with the new friends I’ve made this year.

Both exhausted and energized, I’m ready to move forward in 2016!

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